Download Ebook , by Ryan Serhant
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, by Ryan Serhant
Download Ebook , by Ryan Serhant
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Product details
File Size: 1256 KB
Print Length: 240 pages
Publisher: John Murray (September 20, 2018)
Publication Date: September 20, 2018
Language: English
ASIN: B07F6FMG57
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Amazon Best Sellers Rank:
#247,934 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
If you can wake up at 4:30, begin working immediately, then end your day at 11 pm you too can be Ryan Serhant. This man is a real estate selling machine as fans of Million Dollar Listing New York already know. The advice portion of the book can be a bit tedious and elementary, but I really did enjoy the behind the scenes stories that illustrated his points. The deal that blew up minutes before his wedding in Greece, the buyer who took him to a strip club and ended up buying an apartment right over a club, the inability to pay for a yogurt at a grocery store early in his career... there are lessons in all these stories, and that is where Serhant shines the most.Where does it fall flat? For one thing, it would be interesting to determine exactly how many times the word "balls" is used in this book. Often the term refers to deals as in "balls in the air" and his point with this metaphor is to encourage us to have many prospects in motion, irons in the fire, plates in the air, etc. A sign of writing that's in need of editing is when you NOTICE the writing instead of the message. If you turn to any page of this book randomly, there's a good chance you will find at least once "balls" reference, often many more. It becomes tedious. It also feels like a book that was written in carefully blocked time slots on his calendar, and some of the ideas early on in the book are not followed through as it progresses. For example he indicates he's going to give us little exercises to make us better people. But after the first exercise, The Question Game, it falls to the wayside. His negotiating advice of "meet in the middle" is negotiating 101, but I did really like the stages of that buyers go through: excitement, frustration, fear, disappointment, acceptance, happiness and relief though I think the last two could be easily combined.What did I like? Ryan's personality is charming and his humor shines through. He comes across as very "real" and likable. This actually made me want to check out the companion TV program again now that I've read the book, as the first viewing of the first episode left me wishing for more real estate and less sales. I also like that he recaps his points at the end of each section or chapter. Someone starved for time could just take 10 minutes and read those without all the underlying context and stories. I like that's an easy, quick read, and the first half especially held my attention. The second half... I found myself checking my phone and responding to texts. He also follows the "tell them, tell them again, recap it" method which makes it easy to hone in on his points, even if at times it seems repetitive.One of the things that is missing in many real estate salespeople is ethics and authenticity. He hits on the second point a bit, but I would have liked a chapter on this. Real estate agents who try to steal clients and who operate in unethical ways are common in an industry with a very low barrier to entry. Almost anyone can get a license. I would have liked for Serhant to cover this hot topic more than he did and perhaps talk about some times he experienced this and how he handled it, and why you should never try to steal someone's client or exaggerate about a deal (e.g. number of offers) to pump up the price and ultimately your commission.This book would benefit from some strong editing, though perhaps it did and it was a real mess when it was handed over to the editor. Who knows. But overall it was a quick read, I enjoyed it, and I learned something along the way. And how many books can you say THAT about? Worth checking out.Ready... Set... GO!
Overall it's a decent book. He shares some interesting stories about deals and what he's learned from them. There are some good takeaways. Contrary to what other reviews have said, I wish he would have made it a Real Estate Sales book instead of trying to make it a Sales Book based on his Real Estate experience. That's where the problem is for me, in trying to make it fit all of sales it waters down what could have been better. Just feels like a book that was printed to take advantage of his celebrity on Million Dollar Listing and give him an additional revenue source.
I've been in real estate and sales for over 30 years, and have read so many great sales books and real estate books. This was a great look into the mindset of a superstar, what his day looks like, what he thinks about, how he deals with setbacks, and how uses successes to build his next success. I was not a fan of the show as I saw one of the 1st episodes and found Ryan to be ... inauthentic. He explains on a video I saw that he felt the same way and has since focused on being genuine on the show. He certainly is genuine on his Youtube channel and this book.His tools are great basic sales tools, nothing revolutionary. For anyone new in sales, they are great tools to help you get started and keep your schedule on track. Most important, Ryan will seem like your newest colleague helping you along the way.
Ryan’s book finally got delivered! I may be a bit bias as Ryan and I are both work for Nest Seekers here in NYC. But as a sales person, having read all kinds of sales instructional books I can say that Ryan’s book is a lot more entertaining and relevant. Right from the first page when he tells us he was called “Cryin Ryan†in grade school! Lol he’s funny, he’s entertaining but most of all he is very knowledgeable and insightful. Whether you are selling real estate or vacuum cleaners Ryan gives you the basics to get motivated and to get outside your head. I’m very proud to have Ryan as representing my company, he really is a very approachable and respectful person, and now he has shared with us his secrets for success. The book is an easy read and I highly recommend it to any salesperson! Thanks Ryan!
As a VP of Sales I am always looking for resources to inspire and motivate my team. It's hard to find books that aren't full of pie in the sky unattainable hopes and dreams. This is the first book that I have read that as a result of its content and how impressed I was, I had to buy for my entire team.Granted like any sales job you have to work hard and while Ryan speaks to his discipline around the amount of time he puts into his career and the sacrifices he makes, anyone in sales can take the examples he gives and make them their own to become the best "You".If you are a leader in the Sales Industry and you are looking for strategies to increase productivity from your team, you have to buy this book.
One of the best parts of this book is the emotion behind the scenes. Ryan’s life seems made for TV perfect, but behind the scenes, it’s blood sweat and tears for every deal. They say the only easy day was yesterday and it is 100% accurate when it comes to selling. As a real estate agent, I can say with certainty there is never an easy or perfect deal.
This is by far the most entertaining sales book that I’ve ever read (and I’ve read a LOT of them). Ryan’s hilarious and genuine stories make you look forward to each new chapter. I learned so many tips and techniques and had fun doing it. What more can you ask for ?! Even if you have no interest in learning how to become a better salesman, I guarantee that you’ll be charmed and entertained by this book.
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